A “trade name” registration at the Nevada Secretary of State’s Office protects the usage of a name throughout the state of Nevada. A “trade name” is different than a “fictitious firm name” (FFN), “Doing Business As” (DBA), or legal entity name.
An FFN/DBA must be filed with each jurisdiction in which that name is used (usually at the county clerk’s office), and the jurisdiction does not enforce that the name is unique within that jurisdiction and/or Nevada; multiple different business may use the same FFN/DBA. The business entity using an FFN/DBA may have a different legal entity name.
A legal entity name is filed with the Nevada Secretary of State’s Office when that entity is formed. That legal entity name is unique among active entities in Nevada. If a business does not maintain an active registration with the Nevada Secretary of State’s Office, another entity may use the same legal entity name because the entity name was not kept active.
A trade name registration with the Nevada Secretary of State’s Office protects the usage of a name and enables the business to pursue legal remedies if another company attempts operate under that name, whether as a legal entity name or FFN/DBA, to infringe of business opportunities. To understand legal remedies, please seek legal counsel.